INcrementUM Celebrates 4 Years of Growth in Hotel Sales

INcrementUM, in its four years of operation, has proven its strong momentum in the field of hotel sales. With 52,500 online bookings and total online hotel revenue exceeding €55 million in 2023, INcrementUM confirms the effectiveness of the personalized approach it applies to each hotel individually. Operating across 19 different destinations throughout Greece and collaborating with 58 hotels, INcrementUM is paving the way toward the future of hotel bookings and the high revenues they generate, in a country where tourism is the backbone of the economy.

#weareincrementum

INcrementUM was founded in 2019 with a clear vision: to develop the hotel sales sector, both through tailored strategies for each individual property and through a holistic approach to the hospitality industry as a whole. Staying true to its name—which in Latin means “increase”—the company has achieved exactly that. For three consecutive years, INcrementUM has consistently increased the share of direct bookings in revenue, driven directly through hotel websites.

During challenging times such as the pandemic, INcrementUM demonstrated resilience and growth, achieving increases exceeding 30%.

#incrementumawards

Following an outstanding performance in 2023, INcrementUM was honored with three awards across two prestigious events.

At the Greek Tourism Awards, the company received the Gold Award in the Hotel Sales category and the Silver Award in the Online Strategy category. Additionally, INcrementUM earned a Silver Award at the Greek Hospitality Awards in the Best Hotel Sales Representative category—recognition that highlights its contribution to the hotel sales sector.

#incrementumpeople

To meet continuously growing demands and ensure uncompromising service quality, INcrementUM’s team consists of four Revenue Account Managers and continues to expand.

The company’s founders, Stella Tsantila and Nikita Nikitaras, remain actively involved in daily operations, shaping goals and guiding the sales growth of the hotels in the portfolio, while maintaining close and continuous communication with all partner properties. With a constant focus on service development, they lead the company with a collaborative mindset, stating:

“Our goal is to adapt to change and face challenges together, proving the importance of continuous progress.”

#welovewhatwedo

INcrementUM’s passion for its work is driven by a commitment to the collective growth of the hotel sales industry.

Placing strong emphasis on the dissemination of knowledge, Stella Tsantila, a member of the founding team, notes:

“At INcrementUM, we believe that knowledge is meant to be shared. That’s why we participate in exhibitions such as the 100% Hotel Show not only as exhibitors, but also as curators of popular workshops. In addition, we have delivered presentations and training sessions at events such as Hotelier Academy Workshops, Xenia and Horeca.”

In turn, Nikita Nikitaras, highlighting the importance of business participation in hospitality exhibitions, adds:

“The collective involvement of all businesses operating within the hospitality sector at events like these plays a key role in maintaining the upward trajectory of Greek tourism as a whole, allowing it to remain a flagship of global tourism.”

#weareincrementum

INcrementUM closed 2023 with a 19% increase in bookings and a 10% increase in revenue compared to 2022—figures that reflect dedication, hard work, consistency, and the trust shown by its partners.

Celebrating four years of operation, the INcrementUM team remains committed to continuously expanding its knowledge and expertise in line with the evolving needs of the hospitality industry.