At IncrementUM, we strongly believe that a room price is not just a number and it is not always the increase or decrease of a price that will produce the desired results.
Daily monitoring of the competition and pricing in the area of the hotel, is a prerequisite for the proper positioning of the hotel on the internet market, always taking into account the supply of offers on the internet & competition, the demand and the business’ objectives.
With that in mind we offer:
- Competitors’ Check & Analysis
- Documentation & proper promotion of the hotel’s USPs
- Thorough Research & Analysis per market & guest nationality
- Revenue, Yield Management
- Weekly & Monthly KPIs & Analysis
We discuss with the hotelier the current price structure and we make suggestions for the improvement of the price policy aiming to:
- Steadily increase the average daily rate (ADR)
- Steadily increase the online revenue